Veteran British actress Dame Dame Helen Mirren has teamed up with L'Oréal Paris to star in a new ad campaign to help launch the brand's skincare range, Age Perfect, Golden Age.
The campaign, shot by photographer Peter Lindbergh in Los Angeles, reflects how Mirren hails the beginning of a new 'Golden Age' and uses the words 'Gold, not old' to highlight the fact that 'women who have acquired age, wisdom and experience should be valued and cherished'.